It’s hard to believe that Influential has been in business for over 247 days, but it’s true. We’re getting very close to our first birthday and I thought it would be fitting to have something a little better than a holding page for a website. As Erik’s always reminding me, “the plumber’s pipes are always [...]
Once you make the step of regularly engaging on a few social networks, the thought of keeping your activity up DAILY can be daunting. There are a few things you can do immediately to increase your involvement without greatly increasing the effort needed to do so. We’ll cover sharing articles, scheduling updates, and touch on [...]
There is a lot of talk about chasing search engines with ‘relevant’ topics to grab more eyeballs for your website or blog. What’s often missing in these discussions is the simple fact that you’re running an organization, and the goal is to reach people. So why are we crafting content as if we’re talking to dumb machines? The advent of the social web requires that content be engaging and part of an ongoing conversation.
Don’t let your focus get too far astray from the moment. Quiet your mind, and let the right answer come to you.
Front and center in the tech world this week is South by Southwest (SXSW), the 24th annual film, interactive media and music festival in Austin. With over 12,000 attendees from creative artists to entrepreneurs, it is a hotbed for what’s next in the tech world.
The recent political upheaval in Northern Africa demonstrates the power of democratic movements against oppressive forces. The protesters’ use of social networking tools also points to the important effect that the free flow of information across the web can have on an oppressed population. While it may not be a quick or direct path, history [...]
Sometimes politics is about shaking up the establishment and returning to founding principles. And nobody knows that more than Dale Peterson. Logo inspired by his iconic cowboy hat.
Influential work produced for CPAC 2011
“Whether you’re an association or business launching an advocacy campaign, a candidate for office looking to expand your influence, or an organization looking to rebrand and reinvent, Influential should be your first call.”
Today I’ve launched my first project as Creative Director for the RGA. It’s a campaign to get Jerry Brown, the former two-term governor of California, to release his public records from when he was in office three decades ago. Since he is seeking a 3rd term in office, it seems logical that we should know [...]
When I wrote back in January about starting this near year refreshed, I couldn’t have imagined where I stand today. Up until about two weeks ago I had been working to build a new company with a focus on marketing and design. (Read about Mud Pies & Forts here.) I was looking to build a [...]
