Curriculum Vitae

Primary Professional Experience

Liberty Lane Films — Founder, Director & Producer
July 2020–Present | San Francisco, California

Independent production company developing narrative, documentary, nonprofit, public-service, podcast, community-media, and client productions.

• Leads projects from concept, development, and pre-production through production, post-production, delivery, and audience engagement.

• Directs production operations including budgeting, scheduling, payroll, contracts, contractors, vendors, resource allocation, cost tracking, and final delivery.

• Has managed film production budgets up to $1 million and cross-functional teams and crews of up to 100 people.

• Creates mission-aligned media for nonprofit and community partners, including fundraising, education, advocacy, visibility, brand communications, and audience engagement.

• Clients and partners include Horizons Foundation, On Lok, CCH, The Healing WELL, Castro Country Club, PrimHaus, Sisters of Perpetual Indulgence, Imperial Council of San Francisco, LGBT Asylum Project, and related arts, recovery, LGBTQIA+, and nonprofit organizations.

Independent Creative Practice (Freelance) — Creative Director & Designer
January 2016–July 2020 | San Francisco Bay Area

Independent client practice spanning brand strategy, design, presentation, print, signage, environmental graphics, web, and production.

• Led engagements from discovery and concept development through design, vendor coordination, production, and final delivery.

• Created keynote presentation design for Facebook and graphic design for Searchmetrics; additional clients included Tile, Ambiance SF, Strayer University, and Refugee Hackathon.

• Balanced concurrent client work across brand identity, communications, environmental design, presentation systems, web, and campaign materials.

Justin Schuck Photography — Photographer
April 1997–July 2020 | United States, Canada & Europe

Produced portrait, event, commercial, editorial, institutional, architectural, and fine-art photography for hundreds of clients.

• Photographed public officials, musicians, actors, architecture, historic events, and community life across four continents.

• Delivered complete photography services from creative planning and production through editing, licensing, and client delivery.

• Selected clients included the Eurasia Foundation, Center for Strategic and International Studies, Government of Quebec, American Heart Association, SwissRe, The Art Institutes, Human Rights Campaign, Lacoste, Seventeen Magazine, Ambiance SF, Yachting Magazine, New York Fashion Week, prominent public officials, and cultural organizations.

Influential — Co-Founder, President & Creative Director
December 2010–December 2015 | Washington, DC

Co-founded and led a multidisciplinary creative agency serving U.S. and international political campaigns, ballot initiatives, educational and advocacy organizations, nonprofits, and commercial clients.

• Directed a 14-person team across creative direction, branding, broadcast production, digital strategy, design, advertising, and social media.

• Oversaw advertising campaign budgets exceeding $1.5 million while managing staff, creative quality, priorities, client relationships, and delivery.

• Led integrated campaigns spanning identity, web, video, broadcast, print, digital advertising, and social media.

• Established creative standards, workflows, and review processes that supported consistent execution across fast-paced, deadline-driven engagements.

RGA — Creative Director
March 2010–December 2010 | Washington, D.C.

Built and led an in-house digital agency for a national campaign organization, directing web, video, broadcast, direct-mail, design, and social-media teams.

• Led multichannel campaigns across 37 states in support of a national electoral program exceeding $100 million.

• Directed the creation of 42 websites and microsites, three applications, and more than 2,000 digital-display and rich-media assets.

• Implemented data-informed advertising strategies that produced click-through rates reported at 40 times the national average.

• Coordinated creative strategy, production workflows, cross-functional teams, external partners, and rapid delivery across concurrent campaigns.

Justin Schuck + Co. — Founder & Creative Director
February 1997–March 2010 | Bethesda, Maryland

Independent creative practice spanning photography, web design, branding, creative direction, and consulting for corporate, nonprofit, government, cultural, educational, and financial-services clients.

• Directed client relationships and multidisciplinary work across photography, web design, creative direction, branding, and communications.

• Selected clients included The Art Institutes, Swiss Re, Citibank, Lacoste, Government of Quebec, American Red Cross, Eurasia Foundation, Visa, and the Bar Association of the District of Columbia.

Stone Photography — Production Assistant, Photographer & Web Designer
January 1995–February 2005 | Bethesda, Maryland

Supported portrait-studio production, photography, office operations, marketing, customer service, staff coordination, web design, and brand development.

• Supported client photography production, image-making, web design, marketing, and day-to-day studio operations.

• Contributed to brand development and customer experience in a high-volume studio environment.

Consulting Experience

Prim Haus — Brand Strategy, Creative Consultant
June 2022–June 2025 | Potomac, Maryland / North America

Provided integrated brand, digital, and media consulting for a modern residential-architecture firm working across the United States and Canada.

• Led branding, graphic-design, and e-commerce website design and development initiatives.

• Supported customer relationship management and digital systems that strengthened client communication and engagement.

• Created photography, video, and aerial-cinematography assets to document and promote architectural work.

• Collaborated on projects across Texas, Louisiana, Georgia, North Carolina, Virginia, Maryland, Connecticut, and Quebec.

Cliff Chapital Design — Design & Operations Consultant
October 2014–January 2016 | San Francisco Bay Area

Supported business and creative operations for a residential interior-design, retail-merchandising, and store-design firm; designed proposals, contracts, presentations, client materials, and web content while strengthening operational processes and brand consistency.

Scott Rolle for Attorney General — Senior Policy Advisor, New Media Strategist & Photographer
July 2006–November 2006 | Frederick, Maryland

Advised on policy, media, strategy, and opposition research; documented campaign events, coordinated image distribution, and led web and new-media strategy.

Selected Skills & Technical Proficiencies

Creative Direction & Strategy

Creative direction; brand strategy; visual identity; campaign development; integrated marketing; art direction; team leadership; client and stakeholder management; creative operations.

Film, Media & Storytelling

Directing; producing; production management; screenwriting; documentary research and oral history; interviewing; cinematography; photography; video editing; post-production workflows; aerial cinematography; community-centered storytelling.

Design, Digital & Communications

Graphic design; web and e-commerce design and development; UX/UI; content strategy; CRM; digital advertising; social-media strategy; presentation design; environmental graphics; print production.

Tools & Platforms

Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Lightroom, Audition, and Acrobat; DaVinci Resolve; Avid Pro Tools; Final Draft; Movie Magic Budgeting; Wrapbook; StudioBinder; Entertainment Partners SmartHub and Scenechronize; SyncOnSet; Backstage; Casting Networks; Squarespace; WordPress; Trello; Slack; Google Workspace; Dropbox; Zoom; Spotify for Creators; Podbean and podcast-distribution platforms; CRM and e-commerce platforms; digital asset-management, file-sharing, and collaborative production workflows.

Additional Employment

City College of San Francisco, Cinema Department — Issue Room Assistant
January 2021–May 2021 | San Francisco, California

Checked production equipment in and out, supported students, maintained equipment organization, and followed departmental procedures.

Lyft — Rideshare Driver
September 2019–March 2020 | San Francisco Bay Area

Provided passenger service while managing navigation, vehicle safety, communication, and changing customer needs.

Equinox, The Shop — Sales Associate & Regional Visual Merchandising
March 2009–September 2009 | New York, New York

Provided customer service and retail sales support while contributing to regional visual merchandising and product presentation.

Lacoste — Client Specialist
March 2006–January 2009 | Chevy Chase, Maryland

Provided premium-apparel sales, product guidance, customer service, and issue resolution.

Club Monaco — Sales Associate
December 2005–March 2006 | Washington, D.C.

Provided apparel sales, customer service, product guidance, visual merchandising and sales-floor support.

Zebra Lounge — Bar Manager & Barista
September 2000–July 2001 | Washington, D.C.

Managed a dual-concept coffee shop and bar/lounge, including hiring, training, scheduling, inventory, cash reconciliation, food and beverage service, and staff and guest concerns.

Banana Republic — Sales Associate
September 2000–June 2001 | Chevy Chase, Maryland

Provided apparel sales, customer service, product selection, and sales-floor support.

Starbucks — Partner / Barista
August 2000–October 2000 | Bethesda, Maryland

Prepared beverages, served customers, maintained café operations, and completed Starbucks-U “coffee college” barista training.

Tomorrow Farm — Web Designer
May 2000–August 2000 | San Francisco, California

Designed and built websites for a boutique creative agency serving dot-com and established-brand clients.

Brookstone — Sales Associate
September 1998–May 2000 | Bethesda, Maryland and New York, New York

Provided specialty-product sales, demonstrations, needs-based recommendations, and sales-floor support.